Amanda EtkindLet's Work Together
Portfolio · Est. 2015 · New YorkCurrently: open for beauty, content & editorial work

Amanda
Etkind

Beauty Copywriter · Brand Storyteller · Content Strategist & Creator · Beauty Expert

A trained journalist and copywriter who writes the words behind the beauty products you can't scroll past — and can't stop thinking about.

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Amanda Etkind
Fig. 01 — New York2026
Brand campaigns & storytelling

Voice & copy work.

All campaigns
Glowmotions™ Body Oil Glow Anywhere Set
Sol de Janeiro2026
Glowmotions™ Body Oil Glow Anywhere Set
Studio Radiance Serum-Powered™ Foundation
MAC Cosmetics2023
Studio Radiance Serum-Powered™ Foundation
M·A·C Strobe Dewy Skin Tint
MAC Cosmetics2023
M·A·C Strobe Dewy Skin Tint
M·A·C Skinfinish Sunstruck Bronzer
MAC Cosmetics2023
M·A·C Skinfinish Sunstruck Bronzer
Brand work & bylines —
Editorialist
InStyle
M·A·C Cosmetics
Pat McGrath Labs
Scentbird
Sol de Janeiro
Tata Harper
Birchbox
Bobbi Brown
Articles

Selected bylines.

Archive
Fragrance Wardrobe Packing Tips: How to Choose Perfumes for a Weekend Getaway
Scentbird2025

Fragrance Wardrobe Packing Tips: How to Choose Perfumes for a Weekend Getaway

We Reviewed All 4 Kayali Vacation Scents — Here’s Which One Matches Your Dream Getaway
Scentbird2025

We Reviewed All 4 Kayali Vacation Scents — Here’s Which One Matches Your Dream Getaway

We Tried the New Milkshake Scents So You Don’t Have To (But You’ll Want To)
Scentbird2025

We Tried the New Milkshake Scents So You Don’t Have To (But You’ll Want To)

“Beauty copy should make you feel something — then make you buy something.
— Amanda Etkind, on the work
On TikTok

Beauty, told in real time.

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@amandabetkind