Campaigns.
Brand launches, seasonal stories, and voice work for beauty & lifestyle clients — written, shaped, and often led end-to-end.
Sol de Janeiro№ 01 / 6
Glowmotions™ Body Oil Glow Anywhere Set
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MAC Cosmetics№ 02 / 6
Studio Radiance Serum-Powered™ Foundation
Global editorial lead for MAC's first liquid foundation launch in the last decade and the brand's biggest complexion launch of 2023
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MAC Cosmetics№ 03 / 6
M·A·C Strobe Dewy Skin Tint
Editorial lead for tinted version of the brand's iconic Strobe Cream with playful messaging for Gen Z and Millennials
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MAC Cosmetics№ 04 / 6
M·A·C Skinfinish Sunstruck Bronzer
Editorial lead for the brand's bronzer re-launch with messaging centered around sun-real color
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MAC Cosmetics№ 05 / 6
M·A·C Hyper Real™ Skincare
Global editorial lead for the brand's first foray into high-performance skincare merging science-backed claims with Artist-approved techniques
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MAC Cosmetics№ 06 / 6
M·A·C Valentine's Day (2023)
Editorial lead for limited-life Valentine's Day lipstick collection with fun cheeky language
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