A beauty expert shaping stories, product, and the brands behind them.

With over a decade of experience in the beauty industry, I bring expansive product knowledge (think: beauty encyclopedia level), a sharp editorial eye, and a talent for crafting copy that captures attention and converts. I develop compelling messaging across campaigns, product naming, and shade development, alongside SEO- and AEO-driven copy for social, in-store, and digital platforms. My work is rooted in a clear goal: to engage, entice, and educate the consumer — while making the brand feel unmistakable. I've contributed to leading media titles and global beauty brands including WWD, InStyle (print and digital), Birchbox, Pat McGrath Labs, Regi by Allergan, Tata Harper Skincare, Bobbi Brown, MAC Cosmetics, and Sol de Janeiro. Outside of my editorial and brand work, I create beauty content on TikTok, sharing expert insights, product breakdowns, and trend analysis shaped by my years in the industry. When I'm not writing about the latest launch or making the case for daily SPF, I'm tracking trends, rewatching Law & Order: SVU, or spending time with my two cats, Bellie and Junie.