M·A·C Valentine's Day (2023)

As the editorial lead for our limited-life Valentine's Day Collection, I crafted the language for this lipstick collection. I used fun cheeky words and phrases to bring the campaign to life. I owned the messaging from the beginning concept phase including finalizing the messaging hierarchy— including a tagline, key message, and secondary messaging — to all execution editorial across all platforms. I wrote copy for all assets including video messaging, in-store and visual merchandising, emails, organic and paid social, online pages, banners and touts, a press release, and more.